Final Magazine Proposal

For my final magazine proposal, I have concluded that the title of my music magazine will be Triple H, or HHH, which stands for Hip Hop Haven. From this title, it is made clear that the genre of my magazine will indeed be Hip Hop, as hip hop is included in the title. The audience I will be targeting consists of a mixture of different age groups. I will be aiming the magazine towards teenagers and young adults due to the fact that they are the age groups most interested in the genre of hip hop. In reference to gender, my magazine will not be aimed towards either male or female in specific. It will be a magazine for both male and female as the audience for hip hop doesn’t consist of just one gender. After reviewing the responses in my focus group, I’ve decided that my magazine will be released every fortnight instead of every week. This is because I feel it will benefit me more if my magazine is released every fortnight due to the fact that it will give me more time to develop new ideas. The reason behind making the release date every week was in order to keep the magazine frequent for the audience and not have them waiting. However, seeing as my magazine will be accessible online, the audience will be kept up to date no matter what so it is ideal to release the magazine every fortnight. Furthermore, the reason why I have decided to create this type of magazine is because it is the type which I personally would buy. My target audience is going to reflect myself as it is aimed towards teenagers and young adults and mainly hip-hop fans. If I were to buy a magazine, I’d buy one based on hip-hop and one that is more glossy than serious, which is exactly how I plan to create my magazine. Moreover, I plan on including articles on hugely popular hip-hop artists in my magazine, such as, Eminem and Macklemore. This is in hope of attracting more readers who will without a doubt be interested in their stories if they are fans of hip-hop. Other potential contents for my magazine might be competitions of such, in order to stand out from the other magazines. I will attempt various techniques to attract the audience to the first edition of the magazine. To begin with, the front cover of the first edition will include the picture, or pictures of a popular hip-hop artist, in hope of attracting that artist’s fans to the magazine. Again, I will make it clear that there are competitions withheld in the magazine in order to show the audience what my magazine might have over others. Additionally, the colours used will be bright in hope of looking more appealing towards those who see it. Character profile of a typical person that would buy my magazine: Name: Harry Tran Age: 17 Occupation: Currently studying in college Interests and hobbies: Football, games, music (mainly hip-hop), girls. Ideologies (values and beliefs): He is a Christian, believes in the saying ‘you only live once’, or ‘YOLO’ as referred to by this day and age’s society. He lives in the moment and worries about the future when it comes. He values the respect and approval of those around him. Plan for an artist:

Name of artist: Chip Chocolate

Biography: Chip Chocolate is a cocky and unique individual. Chip Chocolate’s real name is Craig Jackson. Craig Jackson was born in Cape Town, South Africa on the 12^th of August 1994. His hobbies are football, rapping and eating cookies. Craig Jackson didn’t have the most pleasant childhood. He was involved in a gang in his early teenage years and when he came to the decision that what he was doing was wrong, he had to relocate his life to another country to escape the danger, eventually ending up in London, England. Through his ordeals, Craig developed an attitude where he takes life with a deadly seriousness, and so, his music refers to meaningful themes in everyday life.

How the artist will be represented: Chip Chocolate will be wearing quite urban and modern clothing, with his trademark accessory being his chocolate chip cookie necklace. He will also be wearing a snapback at all times to highlight the idea of him being a hip-hop artist and a rapper.

The artist will have quite a stereotypical personality in some aspects in relation to the genre of hip-hop. He will be a charismatic or cocky character who is full of himself and so you could say he will reinforce the idea of how hip-hop artists are seen. However, chip chocolate’s music will not be solely about girls and money like how most hip-hop artists nowadays are portrayed. He will challenge this stereotype as his music will have more meaning to reflect his views on the world, meaning he will rap about the environment, racism and so on.