Institutional Research

The Bauer media group is an institution that focuses mainly on spreading media throughout the nation. The media of which they spread is mostly based on music varying in all different types of genres and styles and scattering them throughout the airways through radio communications and through music magazines that they make and advertise themselves. Furthermore, the types of magazines the Bauer media group produce are, again, that of music and different genres of music. This is done by the institution to broaden the target audience of their magazines and increase the number of purchases for their magazines by creating magazines that suit different people’s desires across the country. It is through this that more money can be made because the target audience for the many different magazines have been satisfied. Moreover, the magazines that the Bauer media group produce are mainstream and niche magazines, in which some magazines focus on particular genres of music and some  focus on completely different topics  such as bikes, cars and even bird watching once again increasing purchases and widening the target audience accordingly. Additionally, Bauer also gives people who are looking for work a chance to apply for a job in advertising and earn some money. This job offer is centred on advertising Bauer online through the use of online adverts and webpages created specifically for the advertisement of Bauer. This gives unemployed people who have certain skills a chance to have a job advertising for a large institution and get paid for it in the process.

 

 

The institution known as IPC Media is an institution based on developing their media and expanding it through a larger audience. The IPC media institution create a wide variety of media mainstream magazines and are most famous for their creation and sponsorship of magazines such as golf monthly, chat and what’s on TV? These different genres of mainstream and niche magazines widen IPC’s target audience range and overall purchases for their magazine this is because with so many magazines varying in genre and meeting the target audience for various potential purchasers, people who want these type of different magazines will purchase these, allowing IPC to increase their profits off the purchases. The majority of this institutions target audience is made up of a variety of targets but mostly those who read and like to find out about what is going to happen next week in their favourite soap operas and sports magazines fans who want to find out what’s new with the athletes and players that play that particular sport or participate in that particular event. IPC media are linked to other advertising types of media which allows them to advertise themselves and their magazines or partner brands in a wide range of media products in order to attract people and increase overall purchases, which increases profit.

 

 

Immediate media is an institution that owns and constructs a vast range of media in the United Kingdom. Immediate media own a lot of magazines varying from music to motor sports. This gives immediate media a large target audience to meet but they have met this with the large variety of media that they produce on a monthly basis suiting the needs of thousands across the nation.

The other types of media that this company own are actually television channels such as Cbeebies and they don’t only own their own television channel that thousands watch, but they own their own sponsored and created television shows such as octonaughts, which feature on their channel Cbeebies. These different types of media aim to suit the various needs of the target audiences across the nation which means immediate media will gain an even bigger income from their works in the media industry.

 

 

Development Hell is a solo institution situated in Islington in the United Kingdom. Development hell owns their own media products and tools and do not sponsor or invest in any other type of media created by others. So far, Development Hell owns their own self-proclaimed magazine that was supposedly voted the biggest music and dance magazine in media itself. By allowing there magazine to satisfy two different genres Development Hell has increased their target audience range, which should increase the sales made by the company. Development Hell has also worked with apple to create an app exclusively for the magazine they own known as miximag. This app that they created allows users to access the magazine online whenever they want to and wherever they want.